I make content people watch, and build the systems behind it.

Microsoft Copilot Campus Campaign

Campus growth marketing

Getting UC San Diego students to actually use Copilot

TREND Instagram

Social media · Reels

Reels, Stories and fashion-show promo for UCSD’s student fashion magazine

University Centers

Content strategy · Analytics

Posting, planning and reporting for UCSD’s student union accounts

Insta360 Campus Creator

Brand content · Short-form video

Six GO Ultra videos I shot and edited for Insta360’s campus program

UNIQLO Fitting Room Kiosk

UX/UI · Physical prototype

A fitting-room kiosk, tested with shoppers and built from screen to 3D

WaitWhile Alteration Workflow

UX research · Service design

Redesigning the app UNIQLO runs its tailoring service on

Alteration Capacity Analysis

Operations · Little’s Law

Where two hours of a same-day hem actually go

Tailoring Purchase Experiment

Experiment design · Consumer research

Does offering to hem the pants sell more pants?